About

Hi, I'm Natasha.
Founder & Certified CFO™ Advisor.

For more than 15 years I've led accounting and finance for growing companies, including multi-million-dollar client portfolios. Now I bring that same CFO-level thinking to 6- and 7-figure business owners who are ready to grow, scale or sell, on their own terms.

Book a right fit call
Natasha Anderson, founder of The Profit Strategist

Why I do this

I help owners build a business that's worth more, whether they keep it or sell it.

I've worked alongside leadership teams at top firms around the world, and side by side with CFOs, Directors of Accounting, CPAs, auditors and asset managers to help their clients make and grow their money.

Along the way, I noticed something. Most owners reach six or seven figures on hustle and instinct, but they're making big decisions without a clear view of their numbers. Profit feels like a happy accident. Cash feels unpredictable. And what the business is actually worth is a guess.

That's the gap I close. CFO isn't simply a title; it's a function. It's the art of turning your business activity into numbers you can depend on, so every decision moves you closer to the business you want to own, or the sale you want to make.

15+

Years in finance and accounting

1,000+

Owners served

Certified

CFO™, The CFO Project

Behind the scenes

How I work.

Natasha Anderson smiling

I solve people problems, not just number problems

Numbers only change when people act on them. I pair the analysis with real conversation, so your plan actually gets carried out.

Natasha working on a laptop

Certified CFO™, The CFO Project

I've invested heavily in professional training so you get a proven CFO framework, not guesswork.

Natasha Anderson in a pink blazer

I value ownership, accountability and stability

The same things I help you build into your business: clear ownership of the numbers, accountability to the plan, and stability you can count on.

Let's build a business worth more.

Not sure where to start? Find out if your business is financially fit with a free 2-minute quiz, or book a right fit call and we'll find your next best move together.